Making Money

Wanted: Enterprise Search Gods

Posted by hopechest3 on May 16, 2012 at 10:00 am

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam [...]

Google Penguin for non-SEOs

Posted by hopechest3 on May 16, 2012 at 10:00 am

They were cute until Google got to 'em

If I say ‘Google Penguin’ to an SEO pro, they shudder. In the SEO world, Google’s Penguin update is the nastiest, scariest update since, I dunno, Florida?
Here’s an explainer for all the marketers who are wondering what the hell just happened to their traffic:
What’s an update?
The engineers at [...]

Facebook Launches App Center

Posted by hopechest3 on May 11, 2012 at 9:00 am

Facebook has just announced that they will be launching an ‘App Center’ to enable their users to find social web, desktop and mobile apps.
The stated reason behind the launch of this app center is to help users to find “the best apps” that their friends enjoy using.
Facebook will sell social applications through the App Center. [...]

Facebook Clarifies That They Don’t Censor Comments

Posted by hopechest3 on May 11, 2012 at 9:00 am

Amid allegations of censoring content on the social network, Facebook has clarified that their spam filters might prevent certain text from being posted and this could easily be misconstrued as a form of censorship – and be turned into a storm in a teacup by some bloggers.

Robert Scoble, a popular tech blogger and Facebook user, [...]

Google+ Hangouts On Air For All

Posted by hopechest3 on May 11, 2012 at 9:00 am

Google+ has just launched their service ‘Hangouts On Air’ for all users.
This service had been launched in beta last September, for a few users, but is now being rolled out for all users. Now, users will be able to broadcast their own hangout sessions in real-time. The broadcast will be available to users all over the [...]

Facebook Launches App Center

Posted by hopechest3 on May 11, 2012 at 9:00 am

Facebook has just announced that they will be launching an ‘App Center’ to enable their users to find social web, desktop and mobile apps.
The stated reason behind the launch of this app center is to help users to find “the best apps” that their friends enjoy using.
Facebook will sell social applications through the App Center. [...]

Google+ Hangouts On Air For All

Posted by hopechest3 on May 11, 2012 at 9:00 am

Google+ has just launched their service ‘Hangouts On Air’ for all users.
This service had been launched in beta last September, for a few users, but is now being rolled out for all users. Now, users will be able to broadcast their own hangout sessions in real-time. The broadcast will be available to users all over the [...]

Facebook Clarifies That They Don’t Censor Comments

Posted by hopechest3 on May 11, 2012 at 9:00 am

Amid allegations of censoring content on the social network, Facebook has clarified that their spam filters might prevent certain text from being posted and this could easily be misconstrued as a form of censorship – and be turned into a storm in a teacup by some bloggers.

Robert Scoble, a popular tech blogger and Facebook user, [...]

SEO & UX – Working together to make your site better

Posted by hopechest3 on May 11, 2012 at 9:00 am

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated [...]

How to hire an SEO company, 2012 edition

Posted by hopechest3 on May 11, 2012 at 9:00 am

I’ve written other posts about hiring SEO firms: How to hire good ones. How to hire bad ones. But an update’s in order:
Questionnaire for an SEO agency
Start each agency you interview with 10 points. Add or subtract as indicated.

Ask yourself: How did this firm get in touch with you?

They cold-called or e-mailed you. No. -1
They [...]

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