Microsoft’s search engine, Bing, was given a new facade last week. The change however, is not just visual, but functional as well. With this new design Microsoft hopes to be able to better incorporate social into their search engine.
Not too long ago, Google introduced search plus your world, in an attempt to make their organic [...]

Microsoft’s search engine, Bing, was given a new facade last week. The change however, is not just visual, but functional as well. With this new design Microsoft hopes to be able to better incorporate social into their search engine.
Not too long ago, Google introduced search plus your world, in an attempt to make their organic [...]

In a move that might not come as a shock to most industry observers, Yahoo! has fired yet another CEO. Scott Thompson, who was appointed CEO only in January, has been fired after his résumé was found to be “misleading”.
With this, Yahoo! has achieved the reputation of having had four full time CEO’s in less [...]

In a move that might not come as a shock to most industry observers, Yahoo! has fired yet another CEO. Scott Thompson, who was appointed CEO only in January, has been fired after his résumé was found to be “misleading”.
With this, Yahoo! has achieved the reputation of having had four full time CEO’s in less [...]

This is one of those short posts that will make you squint your eyes slightly, furrow your brow, tilt your head, and say, “Wait, what? This doesn’t make sense.” Like this:

I have an account in Google AdWords that has had a conversion metric calculation glitch. I first noticed it a few months ago when [...]

If you’ve been running a pay-per-click advertising campaign for a while, you have
probably achieved a level of performance that is providing a profitable return
on ad spend — “ROAS.”  The next step to
getting the most from PPC advertising is maximizing the percentage of time in which your
ads are showing for relevant, converting search queries.

Lead generation sites are
different than ecommerce sites. They usually sell services rather than
products. The services are typically “considered purchases,” involving
more research than most consumer products. And the
buying-shopping-consideration cycle of a prospect is often far longer
than typical ecommerce products.

A user-friendly website can
increase conversions, such as newsletter signups, service quotes, or
product sales.  However, the process of making a website more usable is
non-intuitive. It often involves fully understands what a consumer sees.

Facebook’s frantic quest to monetize everything it possibly can before the IPO is leading to some interesting and some downright surprising product announcements. The latest is a ‘Pay To Promote Post’ scheme that they introduced last week.

The new scheme is being tried out currently in New Zealand.
New Zealand-based news magazine, Stuff, first reported this new [...]

Facebook’s frantic quest to monetize everything it possibly can before the IPO is leading to some interesting and some downright surprising product announcements. The latest is a ‘Pay To Promote Post’ scheme that they introduced last week.

The new scheme is being tried out currently in New Zealand.
New Zealand-based news magazine, Stuff, first reported this new [...]