I did a presentation today at Emerging Media Conference: How marketing can change the world.
I’ve distilled it down to the essential bits here. It’s not the best organized ever, but it covers the essentials. Give it a read:
Streeeetchhh
First, a quick mental stretching exercise: “Marketing” is not “Selling stuff”. “Marketing” is:
Communications created to deliver and promote [...]

Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing.
The report, released by online marketing company, Efficient Frontier, states that during Q4 of 2011 search spend continued to increase in both the U.S. and U.K.

Increase in search spend [...]

Search spend in has increased year-on-year by 14% in the USA and 19% in the UK, according to a new report on the state of digital marketing.
The report, released by online marketing company, Efficient Frontier, states that during Q4 of 2011 search spend continued to increase in both the U.S. and U.K.

Increase in search spend [...]

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:

While social networks are growing increasingly popular, quite surprisingly, they have not yet started to influence shoppers in a major way.
A study recently conducted by ecommerce firm Baynote, has found that only 90 people out of the 1,032 individuals surveyed in the United States were in any way influenced by retailers’ pages on sites such [...]

While social networks are growing increasingly popular, quite surprisingly, they have not yet started to influence shoppers in a major way.
A study recently conducted by ecommerce firm Baynote, has found that only 90 people out of the 1,032 individuals surveyed in the United States were in any way influenced by retailers’ pages on sites such [...]

Watching the argument over online piracy unfold in the US is like watching chimpanzees drive a car. They fight over direction but they don’t give a crap if they take the rest of us off a goddamned cliff with them.
Here’s my problem with both sides in this Greek tragedy:
SOPA = stupid
If it passes, SOPA will [...]

In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords), before you enter a major campaign designed to get sales. She explains the advantages of this approach over [...]

In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.

Here are some helpful articles to learn from this week.