A recent study has found that online search ads drive not only online sales but offline sales as well.
The study was conducted by cross-channel analytics provider, RevTrax, over a period of two years between August 2009 and August 2011 across hundreds of merchant outlets and covered millions of transactions.
The process followed was quite simple. When [...]

A recent study has found that online search ads drive not only online sales but offline sales as well.
The study was conducted by cross-channel analytics provider, RevTrax, over a period of two years between August 2009 and August 2011 across hundreds of merchant outlets and covered millions of transactions.
The process followed was quite simple. When [...]