In this brief article, e-commerce expert Rob Snell explains and online store essential — differentiate from thousands of competitors by adding value to your customers. Rob explains how this keeps the merchant from getting cut out of the supply chain and gives examples of ways a store can add value.

If you’re redesigning your website, says SEO expert Shari Thurow, you’ll need an information architecture to create and test a blueprint for your website, to make it meet the needs of your customers. Thurow offers several tips to be able to identify who you’re looking for – and who you’re not!

Here are some helpful articles to learn from this week.

It has come to light that a large percentage of consumers in the U.K. are now willing to pay for the facility of streaming movies online, but at the same time, online piracy continues unabated in most parts of the world.
A study conducted by KPMG has shown that while users are not very keen to [...]

It has come to light that a large percentage of consumers in the U.K. are now willing to pay for the facility of streaming movies online, but at the same time, online piracy continues unabated in most parts of the world.
A study conducted by KPMG has shown that while users are not very keen to [...]

I did a presentation today at Emerging Media Conference: How marketing can change the world.
I’ve distilled it down to the essential bits here. It’s not the best organized ever, but it covers the essentials. Give it a read:
Streeeetchhh
First, a quick mental stretching exercise: “Marketing” is not “Selling stuff”. “Marketing” is:
Communications created to deliver and promote [...]