In this article, search marketing expert Christine Churchill outlines an excellent method to find appropriate keywords for a PPC campaign. It involves running a short, inexpensive campaign first to find the best keywords (and find negative keywords), before you enter a major campaign designed to get sales. She explains the advantages of this approach over [...]

In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.

Here are some helpful articles to learn from this week.

The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well.
To begin with, Microsoft adCenter will start providing paid search results to Yahoo! sites in France, Ireland and the U.K.
Ranked second and third most popular search providers in the [...]

The Microsoft – Yahoo! search alliance has been functional in the U.S. for some time, and they now intend to expand ad testing to Europe as well.
To begin with, Microsoft adCenter will start providing paid search results to Yahoo! sites in France, Ireland and the U.K.
Ranked second and third most popular search providers in the [...]

Portent’s starting a free webinar series, presented by yours truly. The first one is January 31, 2012 at 11 AM Pacific time. I’ll be doing a deep dive into inbound search content social media Internet Marketing strategy:

The role of search engines, social media and other channels in your Internet Marketing campaign.
What ‘inbound marketing’ really is.
How [...]