Google can get confused about the language and/or country you’re targeting, meaning your site isn’t deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas.

In this video interview, Internet Marketing expert Eric Enge outlines the various steps involved in developing – and experimenting with – a social media campaign. He explains the opportunities as well as the pitfalls of the process.