You’ve probably got e-mail and phone calls from SEO vendors who say they’ll get your site to the top of the rankings. But not all these people can be trusted. In this article, SEO expert Brandon Dennis offers 5 ways to spot some of the shady companies. Take a look at this ‘heads up.’

In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings.

Here are annotated links to a few recent Internet Marketing articles and resources I found this week that might interest you.

In this article, Internet Marketing expert Lorrie Thomas Ross explains the three most important design guidelines for mobile-specific sites, designed exclusively for mobile devices. A mobile-specific site can be just a few pages, she says.

In this video interview, copywriting expert David Garfinkel offers tips on how to construct a compelling offer that will help sell your products and services. He explains how a focus on benefits, especially identity benefits, can be added to bonuses and simpler language to create great offers.

Here are annotated links to a few recent Internet Marketing articles and resources I found this week that might interest you.

Most marketers know that a Unique Value Proposition (UVP) is vital to successful web marketing, but few know how to weave it into a website in actual practice. In this article, conversion expert Jeff Sexton explains how the UVP works like a song refrain to unify your site and increase sales.

In this video interview, SEO expert Todd Friesen, explains how the Panda update to Google’s ranking algorithm hit e-commerce sites hard — and what they can do to regain their rankings.

Here are annotated links to a few recent Internet Marketing articles and resources I found this week that might interest you.

In Part 6 of a series on the basics of Pay Per Click (PPC) advertising, expert Melissa Mackey delves into the secrets of managing your bids for keywords on Google AdWords and Microsoft adCenter. She dispels myths and gives solid guidance for getting started.