In this article, web analytics expert Robbin Steif surveys the most important changes that have taken place in Google Analytics in 2011 — and why some of them can be very important to your business.

In this video interview, Internet Marketing expert Arnie Kuenn offers several tips to help you come up with new content ideas. He outlines a step-by-step approach to keyword research, accessing Q&A sites and using Open Site Explorer to develop ideas, then a content calendar to execute your strategy.

Here are annotated links to a few recent Internet Marketing articles and resources I found this week that might interest you.

Yesterday I gave a plain English explanation of Adwords quality score: Why it exists and how it (probably) works. Today we get to have some fun: There are soooo many ways to destroy your quality score. I’ll explain the top 7, and give a tip for improving your score at the same time.
1: The ad [...]

You may bid more than anyone else for the phrase ‘rubber duckies’ in Google Adwords. But that doesn’t guarantee you a top ranking.
Your quality score influences your position, too. You may, for example, be able to get a #1 Adwords ranking while bidding for the #2 spot.
Bizarre, I know. But here’s how it works:
A [...]

Google Plus, the social side of Google has recently opened up for business accounts. The new feature, known (unsurprisingly) as Google+ Pages, went live on Monday and the verdict on them is not very encouraging so far.

Add our Google+ Page to your circles
Pages on Google+ will allow users to connect not only with other people but [...]

Google Real Time Analytics

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far:

Test social media posts in real time: Send out a tweet, and then watch the result. [...]

I’m doing a webinar soon(ish). I’ve got three potential topics:

An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners.
Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together.
A guided tour of Google Analytics: A look at all [...]

In this article, local and paid search expert Christine Churchill explains how small businesses can set up their Google Places site. But warns of recent dangers that could allow your business enemies to sabotage your listing. Read carefully!

In this video interview, copywriter and direct marketing expert Craig Eubanks discusses the value of an e-mail list to a small business. Your two most valuable assets are your list of (1) your prospective customers and (2) your existing customers. E-mail enables you to reach both directly.