In this video interview PPC pioneer and expert Andrew Goodman explores some of the pay-per-click problems that result from a site redesign. He explains the effect of new destination URLs that reset your ad history and Quality Score, and how to minimize the damage to your traffic and profits.

In this video interview, expert copywriter Jeff Sexton explains how to sell a deal that seems to good to be true. The key, he says, is to be transparent about what the seller gets out of it – and add an element of urgency.

If you write for SEO, you write for online users, and vice-versa. I just put together this SEO copywriting cheat sheet to cover it all. It’s free – have a look.

The SEO Copywriting Cheat Sheet

The SEO Copywriting Cheat Sheet – PDF
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If you decided to expand your business globally, you’ll need to do effective research in order to get people to your site — both organic and paid search customers. In this article, global Internet Marketing expert Anne Kennedy explains the pitfalls and how to get around them.

‘Engagement’.
Shudder.
It’s the latest beaten-to-death marketing term. Truth is, though, there’s a genuine need to ‘engage’ with your customer. I get it: You want to stand out. You want your customers to like you. You want them to remember you.
But do you really have to over-complicate your web sites, and your marketing campaigns, to get it?
It [...]

In this video interview SEO industry leader Bruce Clay discusses where organic search has been and where he sees it going. Some of his observations include trends with text marketing, Facebook changes, and Google Plus.

Every year, around September, searches for ‘costumes’ and related keywords start spiking, not just in the USA but also in England and the rest of the UK. This is, of course, due to Halloween, which is celebrated more and more popularly in the UK on the 31st of October.
Back in 2004, when Google and online [...]

Every year, around September, searches for ‘costumes’ and related keywords start spiking, not just in the USA but also in England and the rest of the UK. This is, of course, due to Halloween, which is celebrated more and more popularly in the UK on the 31st of October.
Back in 2004, when Google and online [...]

First they blocked Google search, driving the world’s most popular search engine out of the country, now the Chinese authorities seem to have set their sights on Google Android.
Reports from Asian technology blog, Penn Olson state that for the past 5 days, Gmail services are being affected on Android handsets. The Android Market has also [...]

First they blocked Google search, driving the world’s most popular search engine out of the country, now the Chinese authorities seem to have set their sights on Google Android.
Reports from Asian technology blog, Penn Olson state that for the past 5 days, Gmail services are being affected on Android handsets. The Android Market has also [...]