What do customers want? Simple solutions to complex problems. Copywriting expert Jeff Sexton explains three approaches companies use to accomplish this: (1) bundling, (2) simple unifying principles, and (3) comprehensive guarantees. The examples he gives tell the story.

When Microsoft first introduced Bing as their new search engine, they had said that Bing was more than just a search engine. According to them it was a “decision engine”. They have now gone a step further to make this statement a reality by introducing ‘Action Buttons’.
Action buttons will allow people to complete a task related [...]

When Microsoft first introduced Bing as their new search engine, they had said that Bing was more than just a search engine. According to them it was a “decision engine”. They have now gone a step further to make this statement a reality by introducing ‘Action Buttons’.
Action buttons will allow people to complete a task related [...]

I was sure I’d get crushed by a falling NASA satellite today. It didn’t happen, but it was very motivating. I completed my legacy to the marketing world: A Google Spreadsheet that automatically grabs everything from Linkscape data to Google Analytics numbers to Twitter follower counts. It’s purty:

More important, I’ve provided a link to the [...]

Facebook, it seems, is determined to maintain its position as the number one social network. Keeping this in mind, they are set to make some drastic changes to their format soon.
All industry analysts knew that Facebook would announce something big  during the f8 conference held today in San Francisco. They also knew that many of [...]

Facebook, it seems, is determined to maintain its position as the number one social network. Keeping this in mind, they are set to make some drastic changes to their format soon.
All industry analysts knew that Facebook would announce something big  during the f8 conference held today in San Francisco. They also knew that many of [...]

This isn’t the proposal template we use. But it seems to be the one a lot of other folks use, and they’re all doing OK. So feel free to use this as your template:
=========================================
To: Name of client
From: Name of you
Date: Hopefully today
Dear Name of client:
Generic introduction with pleasantries. Reference to how much you enjoyed intro [...]

Microsoft recently conducted a study in conjunction with MEC to study the behaviour of the pre-family man in the Asia-Pacific region, in order to ascertain how they respond to different digital devices.
The study was conducted across a sample of over 4,200 people in 6 countries across the Asia-Pacific region. The countries were Australia, China, India, [...]

Google Wallet, an app that allows consumers to use their mobile phone as a wallet, is now ready to roll out across a number of major payment providers and one major network in North America.
The search giant has been running trials of this app on Sprint phones and they are now ready to roll out [...]

Microsoft recently conducted a study in conjunction with MEC to study the behaviour of the pre-family man in the Asia-Pacific region, in order to ascertain how they respond to different digital devices.
The study was conducted across a sample of over 4,200 people in 6 countries across the Asia-Pacific region. The countries were Australia, China, India, [...]