In this article, conversion expert Tim Ash discusses the importance of testing in order to improve sales on your site. He explains what to do first, what things to test, and the pros and cons of A/B split-testing vs. multivariate testing — and when to use them in sequence.

In this video interview, the SES Conference San Francisco keynote speaker Susan Bratton shares the four realms of persuasion marketing that have transformed her ability to sell her info products. She explains how neuro marketing, copywriting, storytelling, and structured communications help you sell your products and services.

Here are annotated links to a few recent Internet Marketing articles and resources I found this week that might interest you.

YouTube has recently arrived at a deal with songwriters and music publishers to pay them royalty for the songs streamed on the site.
YouTube’s parent company, Google, has been fighting a court case with several music publishers and TV / Movie companies regarding the use of pirated and copyrighted content on YouTube since 2007. Viacom had [...]

The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals.
One of the interesting details provided by these metrics is that the use of rich [...]

Microsoft’s search engine Bing has recently added a new social networking app for their Windows Phone. The app is called ‘We’re In’.
This app helps users to organise a get together or events with their friends. When a user wants to know where his friends are, this new app makes it very easy for him to [...]

YouTube has recently arrived at a deal with songwriters and music publishers to pay them royalty for the songs streamed on the site.
YouTube’s parent company, Google, has been fighting a court case with several music publishers and TV / Movie companies regarding the use of pirated and copyrighted content on YouTube since 2007. Viacom had [...]

The latest display benchmarks released by Google cover a variety of properties ranging from click through rate to engagement metrics such as interaction and expansion rate and average interaction time across a range of ad sizes, creative types and industry verticals.
One of the interesting details provided by these metrics is that the use of rich [...]

Microsoft’s search engine Bing has recently added a new social networking app for their Windows Phone. The app is called ‘We’re In’.
This app helps users to organise a get together or events with their friends. When a user wants to know where his friends are, this new app makes it very easy for him to [...]

AKA: The Responsinator

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Lee Odden, Todd Malicoat, Jonathan Allen and I did a site clinic/lab at SES San Francisco last week. Of 5 sites we reviewed, 4 delivered the wrong response codes if I:

Visited a broken link on the site. A server should respond with a ‘404’ error code. Most of these servers instead sent a [...]