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 Keith Moehring is business development manager and consultant at PR 20/20, an inbound marketing agency and HubSpot Partner. You can follow him on Twitter at @keithmoehring. He also actively contributes to http://www.PR2020.com/blog.
A website is the cornerstone of any marketing campaign. It is the place where customers, prospects, media, competitors, investors, peers and job candidates turn [...]

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Ben & Jerry’s Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise – Usually, I think of social media and email marketing as having a close relationship and that they are [...]

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No matter how friendly your sales & marketing departments are to each other, you may occasionally find yourself in the midst of a controversy about lead quality.  Marketing envisions providing sales with the Taj Mahal of leads, while sales thinks they’re getting leads from a van down by the river.  If you’re on the marketing [...]

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Online marketing, or inbound marketing as well call it at HubSpot, has many moving pieces.  But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health [...]

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Email marketing has been around for years.  It is assumed that everyone on the web understands email because we have been receiving and sending messages for years.  Even my extremely nontechnical mother uses email, although she refuses to use text messages.  The thought of spending 10¢ to receive a text message from her son is [...]

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About 2 months ago, Google had admitted that their Street View feature had ‘mistakenly’ collected information transmitted over unencrypted wi-fi networks.
It now comes to light, that the problem still continues to exist.
This was revealed by the advocacy group Consumer Watchdog.
John Simpson of Consumer Watchdog told the BBC that “We think the Google [...]

[Read more →]

There is a rumour going around that Twitter will soon make it possible to buy followers.
According to ‘All Things Digital’ it has been suggested by sources who are likely to have some inside information, that Twitter is planning to lay out a new feature to help monetize their site.
According to sources, Twitter could be [...]

[Read more →]

About 2 months ago, Google had admitted that their Street View feature had ‘mistakenly’ collected information transmitted over unencrypted wi-fi networks.
It now comes to light, that the problem still continues to exist.
This was revealed by the advocacy group Consumer Watchdog.
John Simpson of Consumer Watchdog told the BBC that “We think the Google [...]

[Read more →]

There is a rumour going around that Twitter will soon make it possible to buy followers.
According to ‘All Things Digital’ it has been suggested by sources who are likely to have some inside information, that Twitter is planning to lay out a new feature to help monetize their site.
According to sources, Twitter could be [...]

[Read more →]