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MarketingSherpa’s brand-spanking-new report on search marketing yields some interesting findings.  In this chart, 36% of those surveyed (HubSpot is a research partner for the 2010-2011 Report), did NOT integrate their social media with their SEO work. 
How odd is that?
According to Jen Doyle, the lead author of this book, “Most of the companies that take advantage [...]

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After the fall of the Empire, it was pretty tough for Stormtroopers to find new jobs. What skills could they offer potential employers? How would they affect the company culture?
Help the Stormtroopers. Watch the video.

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“Unemployed Stormtroopers”
Producer and Director: @WoodyTondorf Featured HubSpotters: @prsutherland, @ellieeille, @karenrubin, [...]

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LinkedIn is a social networking site that has rapidly gained popularity among professionals looking to connect with contacts, colleagues, and potential employers. Recently passing 70 million members, LinkedIn has become one of the most popular social media tools along with Facebook and Twitter.
How do you use LinkedIn?
Here are some facts and statistics about LinkedIn that [...]

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Inbound marketing assumes that people will come to you because you are providing them valuable, even remarkable content.  What then, is remarkable content?  Put simply, by social media and marketing expert Seth Godin during a recent Boston event, “… remarkable is something that other people find interesting enough to remark upon.”
Easy, right?
Ok, maybe not that [...]

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As I was doing research for tomorrow’s Science of Facebook Marketing webinar (go register now!) I began to think about an issue the issue of influencer marketing.
Like tweets, Facebook status updates are micro-content, but when read in aggregate over a period of time they form a tapestry of context. I get countless off-the-cuff messages from [...]

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With all of the online buzz today about social media, blogging may seem like an old idea to some businesses. However, for many, it is still a new frontier. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Today, let’s [...]

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eBooks and whitepapers are two formats for sharing longer written documents on the web. While both of these terms are often used interchangably, they are actually two different types of documents.
eBooks tend to be shorter and more interactive than whitepapers. eBooks often include links to additional multimedia information and focus on the how-to aspect of [...]

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There have been a bunch of great blog posts about social media throughout the past week, so instead of aggregating articles under the entire umbrella of inbound marketing, I decided to focus solely on social media.
This week, our top article by Todd Defren is the first in his five part series that explains what companies [...]

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Two recent press releases by a maps, traffic and location data provider revealed the results of two location-based ad campaigns conducted on a location-aware advertising network.
One of these trials was conducted in the U.S. and the other was conducted in Finland. The trials were conducted on NAVTEQ’s LocationPoint advertising network, and both trials have yielded [...]

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Two recent press releases by a maps, traffic and location data provider revealed the results of two location-based ad campaigns conducted on a location-aware advertising network.
One of these trials was conducted in the U.S. and the other was conducted in Finland. The trials were conducted on NAVTEQ’s LocationPoint advertising network, and both trials have yielded [...]

[Read more →]