SamuelBranchjr.com

Inbound and social media marketing strategies are much older than most people think. They didn’t just appear in recent years. Companies like Dell, Pepsi and other major brands are now adopting strategies and practices that have existed for decades. In fact, inbound marketing existed well before the days of the internet. The internet has merely [...]

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Imagine this: Your company is making a big push to generate leads in Q2. Your CEO is making this a top priority, doubling your lead-gen budget. This is important, so you focus on the tried-and-true: email.
You begin with a campaign to your modest internal list, then you plunk down $15k for a big send from [...]

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According to leading economic forecasting firm Moody’s Economy.com, Massachusetts has recently become one of 22 states with growing economies, pulling out of the recession. 
This is welcomed news for job seekers out there, as an end to the recession is a good indication of an upcoming increase in job opportunities.  And with many companies planning [...]

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The savvy search marketer always explores tail terms to improve overall performance. If done right, tail terms can convert better than the head and can also be cheaper in terms of Cost Per Click (CPC). Hence, effective tail management lifts the performance of the overall campaign.
When exploring the tail, marketers are always faced with the [...]

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The Google blog posted their weekly, “this week in search” announcing small but important changes released on Google search. They include expanding the search suggestions user interface internationally, adding more language support to real-time search, adding refinements to local search queries and introducing lists for bookmarks.
On Google.com, Google used a boldface for search suggestions, moved [...]

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It’s probably no surprise to anyone working as a search marketer, but the industry is chugging along at double-digit growth rates, even as budgets for other forms of marketing and advertising continue to be slashed. According to SEMPO’s sixth annual State of Search Engine Marketing Report, the North American search engine marketing industry will grow [...]

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I had a good chuckle over the news yesterday that Facebook apparently has caused an increase in syphilis (or not). So reported the Daily Telegraph, which turns around today to add that to a list of other things Facebook supposedly causes, such as cancer or a surge in rickets. Anything missing? How about asking [...]

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Last March Google initiated a trial of what it calls “remarketing” for display and text ads throughout its content network. Today it’s opening up the option for all AdWords advertisers. To be clear this is not “search retargeting” and doesn’t involve any Google.com query data.
The benefit of this is being able to reach consumers, throughout [...]

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In this video interview, SEO expert Anne Kennedy explains the power of universal search and digital asset optimization, that is, the optimization for SEO results for not only text, but images, videos, podcasts, etc., and gives tips on how to do it.

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Conversion specialist Tim Ash addresses a common problem. You’ve put everything on your homepage, but now it’s so cluttered that it can’t fulfill it’s main task — which is to get people efficiently to what they’re looking for. He gives guidelines for deciding what to include — and how to deal with competing interests within [...]

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