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Rey Ybarra of the New Media Radio Hour interviewed me last week. Here’s the recording, if you want to listen:

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HubSpot TV is LIVE every Friday at 4:00pm EST. Watch the show in real-time at www.hubspot.tv and chat with us via Twitter.

Episode #76 – January 22, 2010(Episode Length: 24 minutes, 3 seconds)
Intro

How to interact on Twitter: @karenrubin and @mvolpe with www.HubSpot.tv in your tweet.

Subscribe in iTunes: http://itunes.hubspot.tv

Brian Halligan is speaking at the Franklin Club [...]

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Mmm … a slice of pie.  Too bad we’re not really talking about dessert here.
Our top inbound marketing article this week discusses how you can slice up your social media pie into various types of engagement in different size pieces to suit your taste. Oh yeah — and we’ll let you have one of the [...]

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Have you ever felt that you’d unintentionally opened the marketing equivalent of Pandora’s box and that, when opened, all the toils and trouble of Outbound Marketing were unleashed on you relentlessly?
Recently Brian Halligan, CEO of HubSpot, received a promotional item in the mail, a puzzle box containing a $50.00 bill. A puzzle box, also called a [...]

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Video: How to Use Online Video for Marketing

Learn how to use online video and podcasts for promoting your brand and generating new business.
Download the free video to become an online video marketing superstar.

Become a Fan on FacebookGet inside info and advance notice of HubSpot’s free marketing webinars, ebooks and more. Click here –>
 

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An often-overlooked metric is the time taken from the first click on an ad to the final conversion of the keyword. That is, the total conversion time for a keyword in a given campaign. While this metric may seem relatively unimportant to ROI (for instance), it can help you understand your clients and also help [...]

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In the past few months, I’ve been the technical SEO consultant to 6 companies who have been in the process of redesigning their websites. The companies range in size from a one-person show to a world-reknowned Boston hospital, and everything in between. All of the companies were smart enough to know they needed expert SEO [...]

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Not to beat a dead horse, but as I said in my last column, I think 2009 was truly a watershed year for local search. Between Google’s introduction of the generic 10-pack, its beta test of local listing ads, dramatic improvements to Bing’s Local Listing Center, and numerous partnerships throughout the industry— all of these [...]

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When the Fort Worth, Texas shooting rampage hit the news, a small staff of news folks were trying to determine which words to use for their online news stories on the topic. The goal was to get Google News to find and rank their article higher than their competition.
They struggled with the difference of the [...]

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The Google Mobile Blog announced that Google has added to their images home page on Android, iPhone, Palm and other smart phone devices a new user interface. When you visit Google Images on those devices, you now see “popular images” and a link to browse more popular images.
Here is the home page:

After clicking on the [...]

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