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Have you thought about starting your own podcast? Podcasting is a great way to create interesting and fresh content regularly, develop a following, and encourage your company to get creative.
We’ve created a company culture around our weekly marketing podcast HubSpot TV. We open our doors to the tech and marketing community at 4:00pm every [...]

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Webinar: The Science of Social Media Marketing

 Dan Zarella explain what drives people to share information and opinions online.
Download the free webinar and learn scientifically proven best practices for spreading your content virally through social media.

Become a Fan on FacebookGet inside info and advance notice of HubSpot’s free marketing webinars, ebooks and more. Click here –>
 

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Despite Dominos’ negative experience with social media earlier this year, which involved the explosion of a YouTube video showing two employees doing repulsive things with Dominos ingredients,
the brand is now embracing the channel to promote its brand with its new Pizza Turnaround campaign.
For a brand, one advantage of social media involvement is the opportunity to [...]

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Think Facebook is just a tool for your kids in college to organize parties?
Think again.
HubSpot’s new State of Facebook for Business report, released today, shows that brand- and product-focused pages represent 39% of all pages. The brand/product category is the largest single category of Facebook pages. Pages for local organizations and public figures each represent about 30% of [...]

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Quick! What are the four most frequently used words by B2B marketers? 

Give up? Here’s the answer: “But I’m a B2B Marketer.”

How many times have you heard that refrain? Inspired by a great marketing campaign, you come up with a way to adapt it to your B2B marketing mix — except when you pitch the idea [...]

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Ever since Google Chrome blog announced the launch of Google Chrome Extensions, people have never stopped talking when this move is going to kill FireFox.
Well, you might know how much I love FireFox (even despite the fact that because of my experiments with addons it sometimes becomes dead slow) and how hardcore I may become [...]

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Have you ever noticed how many bloggers and social media marketers just tell people that they should go out try social media? How you shouldn’t worry about learning social it? That you’ll learn it on the fly and everything will be fine.
Well, I’m not one of those. It’s absolutely in your best interest to learn [...]

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Quick Scroll is a new little tool from Google for Google Chrome. It basically helps to navigate to the part of the document that you saw when clicking on Google search result.
After you click on a Google search result, Quick Scroll may appear on the bottom-right corner of the page, showing one or more bits [...]

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How can Twitter make money? That’s the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers.
With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money.
1. Answer a Person’s Product Need
We [...]

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As you work toward a program of building links to your site, one important factor to consider is “who” will be doing the work.
According to Sage Lewis’s “Re-Thinking Link Building” column, many businesses resort to letting their interns take care of link building. Others outsource the task. Clearly, people think this job is tedious and [...]

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